James decided the furniture realm needed a shake-up. We worked together to develop a brand that shows what a fearless, no-bullshit creative he is. He’s the real deal.

The James Howe logomark is built from brutalist letter forms - each performing as its own graphic device. When using this approach across all his products, we developed entirely unique monikers for every furniture piece.

Custom laser-etched acrylic didactics, furniture labels and packaging tape, and holographic promotional stickers show everyone what he’s made of.

Brand, Strategy, Graphic Design, E-Commerce Website + Art Direction: Front Office
Graphic Design: Not Two Studio